Brand Voice can be defined as the tone of your communications and the style of your writing. Here are three steps to creating a brand voice that is true, authentic and effective.
Online business reviews can influence internet search engine results. This is crucial for small business owners wanting to increase local seo results. Your business getting alot of mentions usuually translates into appearing higher in search results than a business that isn’t reviewed often. Research suggests that consumers generally trust peer recommendations more than they trust advertising. Here are four ways to encourage online reviews: